PopCom Welcomes Billionaire Entrepreneur to Advisory Board

PopCom, a leading automated retail technology company specializing in smart vending and kiosk solutions, has announced the addition of Jeff Hoffman to their Advisory Board. Hoffman, a globally respected entrepreneur, investor, and CEO— serves on the boards of companies in the US, Europe, South America, Africa, and Asia, supporting entrepreneurs and small businesses in more than 150 countries.

He also supports the White House, the US State Department, the United Nations, and foreign governments on economic growth initiatives and entrepreneurship.

Hoffman, one of the founders of Priceline and inventor of the airport kiosk, believes that the best entrepreneurs are those who identify a practical need, and create a solution. His expertise and experience are a valuable addition to PopCom, and will lend unparalleled guidance to their strategic direction.

“Solving a problem that people have, and that someone in the world would pay me to solve — that is the formula for the best entrepreneurs,” says Hoffman, the recipient of many awards for his work, including the Lifetime Achievement Award from the national CEO council for his contributions to the field of entrepreneurship, the Champion of Entrepreneurship Award from JP Morgan Chase, Citibank, and Rising Tide Capital, as well as the George Brown Award for International Cooperation.

The addition of Jeff Hoffman to their team coincides with PopCom’s public fund raise. The company is raising $1,000,000 to continue product development for innovation in the regulated retail space— offering leading edge software and hardware for vending cannabis, alcohol and prescription pharmaceuticals.

“Not only is Jeff one of the world’s leading entrepreneurs, but he is an innovator in the kiosk space; the industry expertise he brings is invaluable,” said PopCom CEO Dawn Dickson.

Invest in PopCom Today
The company’s Security Token Offering is open to the public in part as a Regulation Crowdfunding round through StartEngine and have raised over $500,000. Anyone can become an investor in PopCom and take part in the future of retail. If you would like to stay updated on the token sale or the company’s progress, you can sign up for their updates here.

About PopCom
PopCom is an automated retail technology company specializing in software for vending machines and kiosks. The company is venture-backed and an alumnus of TechStars and Canopy Boulder.

Currently based in Columbus, Ohio, PopCom was founded as a software company in 2016 and is revolutionizing brick-and-mortar retail with frictionless, machine-driven transactions–changing the way consumers and businesses interact in self service retail environments.

Media Contact
Dawn Dickson
dawn (at) popcom (dot) shop

PopCom Shines at Canopy Boulder Demo Day

Watch PopCom CEO Dawn Dickson pitch at Canopy Demo Day on May 15, 2017 in Boulder, Colorado

Note: Solutions Vending was the name of the company before our 2018 rebrand.


Vending Machines Are Retail’s Newest Frontier

It was only a decade or two ago that you’d be laughed out of the room for suggesting someone buy clothes or shoes online without trying them on first.

Dawn Dickson thinks so, and she had something of a proof of concept in Flat Out of Heels, her company that sells rollable flats out of vending machines aimed at the female consumer who can’t spend another second in heels. In an interview with Black Enterprise, Dickson explained that, just because her business model called for vending machine-based sales located in places where a pair of flats might be needed as an emergency during a night on the town, that didn’t mean her product needed to be cheap.

“When I created the final product in 2012, I made sure that Flat Out of Heels were the best rollable flat on the market and different from any other brand due to our hard, durable soles that are durable enough for daily wear, machine-washable fabrics, a bag to carry heels once removed and our extended sizes from 4–14, where our competitors sizing stops at a 10,” Dickson said.

While Flat Out of Heels may have begun as an idea specifically suited to impulsive, on-the-spot purchases in an unattended environment, Dickson also noted that she realized early on how she couldn’t turn her back completely to direct eCommerce sales.

“When I started Flat Out of Heels, eCommerce was not in the original business plan,” Dickson said. “I wanted to go to vending and retailers first, and that is the route that I took — trade shows and trying to connect with buyers. I quickly realized that eCommerce is the quickest and most affordable way to acquire a customer and manage relationships with existing customers. Online direct-to-customer sales also yields the highest margins, so as I continue to scale, I look for more opportunities to sell direct.”